Privacy Policy

We value the trust you place in us and recognize the importance of secure transactions and information privacy. This policy (the “Privacy Policy”) describes how ANS Digital Private Limited and its affiliates (collectively “Flipshop, we, our, us”) collect, use, retain, share or otherwise process your personal information through Flipshop website, its mobile application, and m-site (hereinafter referred to as the “Platform”).

While you may be able to browse certain sections of the Platform without registering with us, however, please note we do not offer any product/service under this Platform outside India. Your personal information will primarily be stored and processed in India and may have data protection laws that are different from those that apply in the country in which you are located. By visiting this Platform, providing your information or availing out product/services, you expressly agree to be bound by the terms and conditions of this Privacy Policy, the Terms of Use (applicable to the Platform and its use) and the applicable service/product terms and conditions, and agree to be governed by the laws of India including but not limited to the laws applicable to data protection and privacy. We encourage you to read this Policy carefully, and to regularly check this page to review any changes we might make. If you do not agree to its terms, please do not use or access our Platform.

Collection of Your Information

We only collect the information that we actually need for lawful purposes connected with a business requirement. When you use our Platform, or post any information in public platforms, use our services, we collect, use, process and store your information which is provided by you from time to time (while you show interest in our Partner program, or share your information with us during signup in any official capacity).

In general, you can browse the Platform without telling us who you are or revealing any personal information about yourself. While usage of certain products or services may require you to register with us. Once you give us your personal information, you are not anonymous to us. Where possible, we indicate which fields are required and which fields are optional. You always have the option to not provide the information by choosing not to use a particular service, product or feature on the Platform. We may use forms available on the website or various survey administration tools to collect information about you.

For all the information you have shared in public domains (such as social media websites), we understand that this information was shared voluntarily and Flipshop ascertains no responsibility for correctness and accuracy of such information. Some of the categories of information that we process about you are the following:

• Information provided to us during sign-up/registering or while availing any of our services such as name, username, email ID, contact number or any other login credentials

• Business Address such as warehouse, store or house address

• Brand NOC certificates including ownership documents and applicable certificates

• Business contact information business name, GSTIN details, location, primary category and average turnover

• Financial Information such as bank details, account information, canceled cheque

• Information required for initiating and verification of KYC process. We specifically do not require you to share Aadhaar card details as part of the KYC process

• Government Identifiers such as PAN Card

• Information related to your online presence such as url of your websites, blogpost, etc

• Any other information that you may share with us or collected from you while you visit, access or use our Platform or contact us for query resolution (e.g. I.P address, etc.)

We do use your contact information (such as email address) to send you communications and other marketing related information that are aligned to your interests, However, you can withdraw your consent by unsubscribing to such communications by means available in the communication or by contacting us on the details below.

Our primary goal in collecting your personal information is to provide the sellers a smooth and customized experience based on the services they require. This allows us to provide services and features that most likely meet their needs, and to customize our Platform to make their experience safer and easier. Furthermore, the information we collect will strictly be used for legitimate, business, contractual and lawful purposes only.

If you receive an email, a call from a person/association claiming to be from Flipshop seeking personal or sensitive personal information like name, contact details, address, financial instruments, identifiers, etc., we request you to never provide such information. If you have already revealed such information, report it immediately to an appropriate law enforcement agency.

If you choose to drop a query to our Email or other social media handles maintained by us we will collect that information you provide to us. We retain this information as necessary to resolve disputes, provide customer support, and troubleshoot problems or for internal research and analysis as permitted by law. We may process this information into a file, an instance specific to you

offer, you may be redirected to their website. The websites/applications and your entry to their websites/applications will be voluntary. These third party business partners may request additional information to provide their services. We would strongly recommend reading their Privacy Policy and gathering additional insights regarding the privacy practices. Flipshop shall not be responsible for the third party partners privacy practices or the content of their privacy policies, and we request you to read their privacy policies prior to disclosing any information.

Information of Customers who shop at Flipshop powered application:

Flipshop provides software and other related services to our Sellers to run and operate their businesses. When the Customers visit the Seller’s application or make a purchase from the Flipshop powered sellers’ app, Flipshop may collect and use the information for and on behalf of the Seller. With your consent, Flipshop may use this information to offer related services such as checkout services. We may share your information with the payment partners and logistics partners as per the directions of the Sellers, to know more on how they use, share, store and process your information, please read the Seller’s Privacy Policy.

Use of Demographic / Profile Data / Your Information

We use your personal information to provide the services you request, analyze your interest or to study any specific requirements from them. We use your personal information to assist sellers and business partners in handling and fulfilling their service requests; enhancing customer experience; resolve disputes; troubleshoot problems; send verifications mails to ensure your identity; help promote a safe service; collect money; measure interest in our products and services; inform you about online and offline offers, products, services, and updates; customize and enhance your experience; conduct surveys for internal purposes; detect and protect us against error, fraud and other criminal activity; enforce our terms and conditions; exercising a right or obligation conferred or imposed by law, including responding to request and legal demands; and as otherwise described to you at the time of collection of information. We may also request you to provide your PAN, GST Number, Government issued ID cards/number and Know-Your-Customer (KYC) details to: (i) check your eligibility for certain services (ii) issue GST invoice for the services rendered as per your business requirements; (ii) issue GST invoice (iv) enhance your experience on the Platform and provide you access to the products and services being offered by us. You understand that your access to these products/services may be affected in the event consent is not provided to us.

In our efforts to continually improve our product and service offerings, we and our affiliates may collect and analyze demographic and profile data about our users' activity on our Platform. We identify and use your IP address to help diagnose problems with our server, and to administer our Platform. Your IP address is also used to help identify you and to gather broad demographic information.

We may occasionally ask you to participate in optional surveys conducted either by us or through a third party market research agency or testimonials about the services offered to you. These surveys may ask you for personal information, contact information, demographic information (like zip code, age, or income level), attributes such as your interests, service information, service feedback, and other such information that you may choose to provide. The surveys may involve collection of voice data or video recordings, the participation of which would purely be voluntary in nature. We use this data to tailor your experience at our Platform, providing you with content that we think you might be interested in and to display content according to your preferences.


We use data collection devices such as "cookies" on certain pages of the Platform to help analyze our web page flow, measure promotional effectiveness, and promote trust and safety. "Cookies" are small files placed on your hard drive that assist us in providing our services. Cookies do not contain any of your personal information. We offer certain features that are only available through the use of a "cookie". We also use cookies to allow you to enter your password less frequently during a session. Cookies can also help us provide information that is targeted to your interests. Most cookies are "session cookies," meaning that they are automatically deleted from your hard drive at the end of a session. You are always free to decline/delete our cookies if your browser permits, although in that case you may not be able to use certain features on the Platform and you may be required to re-enter your password more frequently during a session. Additionally, you may encounter "cookies" or other similar devices on certain pages of the Platform that are placed by third parties. We do not control the use of cookies by third parties. We use cookies from third-party partners such as Google Analytics for marketing and analytical purposes. Google Analytics helps us understand how our customers use the site. You can read more about how Google uses your Personal Information here:

You can also opt-out of Google Analytics here:

Sharing of personal information

We may share personal information internally within Flipkart group companies, affiliates, sellers, partners, related companies and with other third parties our other corporate entities and affiliates for purposes of providing products and services offered by them such as through its lending partners payment gateway, account management, advertising, etc. These entities, partners and affiliates may further share such information with their affiliates, business partners and other third parties for the purpose of providing you their products and services, and may market to you as a result of such sharing unless you explicitly opt-out.We may disclose personal information if required to do so by law or in the good faith belief that such disclosure is reasonably necessary to respond to court orders, or other legal process. We may disclose personal information to law enforcement agencies, third party rights owners, or others in the good faith belief that such disclosure is reasonably necessary to: enforce our Terms of Use or Privacy Policy; respond to claims that an advertisement, posting or other content violates the rights of a third party; or protect the rights, property or personal safety of our users or the general public.

While sharing your personal information for processing, we adhere to appropriate security measures to protect your personal information. Further, wherever applicable, we bind these third parties with appropriate agreements and require them to process your personal information only for specific purposes along with confidentiality and with appropriate security measures.

To the extent seller shares any personally identified or identifiable information such as name, age, gender, email address, postal address, telephone number, image, photo, video, feedback/customer review, government identification number, financial information, biometric information, behavioral information or geolocation information, in any form that can be linked to specific individual as received by seller from or on behalf of its customers or otherwise obtained in connection with the performance of its obligations under the Terms of Use, seller herein represents and warrants that such information was collected lawfully including permission and consent from the customers, and there is no restriction legal or otherwise on seller from providing such information to Flipshop for processing under Terms of Use.

Links to Other Sites

Our Platform may provide links to other websites or applications that may collect personal information about you. We are not responsible for the privacy practices or the content of those linked websites.

Security Precautions

We maintain reasonable physical, electronic and procedural safeguards to protect your information. Whenever you access your account information, we offer the use of a secure server. Once your information is in our possession, we adhere to our security guidelines to protect it against unauthorized access. However, by using the Platform, the users accept the inherent security implications of data transmission over the internet and the World Wide Web which cannot always be guaranteed as completely secure, and therefore, there would always remain certain inherent risks regarding use of the Platform. Users are responsible for ensuring the protection of login and password records for their account.

Children Information

Use of our Platform is available only to persons who can form a legally binding contract under the Indian Contract Act, 1872. We do not knowingly solicit or collect personal information from children under the age of 18 years. If you have shared any personal information of children under the age of 18 years, you represent that you have the authority to do so and permit us to use the information in accordance with this Privacy Policy.

Data Retention

We retain your personal information in accordance with applicable laws, for a period no longer than is required for the purpose for which it was collected or as required under any applicable law. However, we may retain data related to you if we believe it may be necessary to prevent fraud or future abuse, to enable ANS to exercise its legal rights and/or defend against legal claims or if required by law or for other legitimate purposes. We may continue to retain your data in anonymised form for analytical and research purposes.

Your Rights

We take every reasonable step to ensure that your personal information that we process is accurate and, where necessary, kept up to date, and any of your personal information that we process that you inform us is inaccurate (having regard to the purposes for which they are processed) is erased or rectified. You may access, correct and update your personal information directly through the functionalities provided on the Platform. You can also write to us at contact information provided below to assist you with these requests.

You have an option to withdraw your consent that you have already provided by writing to us at the contact information provided below. Please mention “for withdrawal of consent” in your subject line of your communication. We will verify such requests before acting on your request Please note, however, that withdrawal of consent will not be retroactive and will be in accordance with the terms of this Privacy Policy, related terms of use and applicable laws. In the event you withdraw consent given to us under this Privacy Policy, such withdrawal may hamper your access to the Platform or restrict provision of our products and services for which we consider that information to be necessary.

Your Consent

By visiting our Platform or by providing your information, you consent to the collection, use, storage, disclosure and otherwise processing of your information (including sensitive personal information) on the Platform in accordance with this Privacy Policy. If you disclose to us any personal information relating to other people, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

You, while providing your personal information over the Platform or any partner platforms or establishments, consent to us (including our other corporate entities, affiliates, lending partners, technology partners, marketing channels, business partners and other third parties) to contact you through SMS, instant messaging apps, call and/or e-mail for the purposes specified in this Privacy Policy. You further consent us to process your personal information and post your stories on our websites or any social media platforms.

Changes to this Privacy Policy

Please check our Privacy Policy periodically for changes. We may update this Privacy Policy to reflect changes to our information practices. We will alert you to significant changes by posting the date our policy got last updated, placing a notice on our Platform, or by sending you an email when we are required to do so by applicable law.

Grievance Officer

In accordance with Information Technology Act 2000 and rules made there under, the name and contact details of the Grievance Officer are provided below:

Name: Mohit Saini

Designation: Product Manager

ANS Digital Private Limited, B-1/E-13, First Floor Mohan Co-operative Industrial Estate, Mathura Road New Delhi South Delhi DL 110044 IN

Email:  [email protected]

Phone: +91-9540212628


If you have a query, issue, concern, or complaint in relation to collection or usage of your personal information under this Privacy Policy, please contact us at the contact information provided above.