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Written by
Flipshop
Published on
Dec 5, 2024

How to create an engaging FAQ page?

Whether old or new, the customer’s anxiety of dealing online is catered well if your page is specific and crafted well with right questions and answers. Here are a few tips to create an engaging FAQ page.

Make your FAQs easily navigable

Don’t hide or complicate your page. People know what FAQ means and are looking to get a quick answer rather than making a call and wasting time. So instead of writing a whole lot of messages just write “How can we help?” or “More Info” and place it in the navigation menu or the website footer to reassure your prospect. Consider it as an opportunity to educate and engage your customers.

Quick Tip – FAQ are the section of answers to the questions that a customer asks while placing an order or taking a service. So the answers should be direct and to the point.

Enlist common questions

Think about your business and the demographic that you target. Enlist the question from very basic to advance without skipping any, as sometimes the simplest ones are hard to answer. Learn your companies inside out and the prospect of your potential customers to ease their understanding. Waffling to avoid the answers, shying away or redirecting the customers to another page isn’t going to help.

Divide your page in small sections or categories if they fall under the same group as it will make it easy for the customers to direct themselves.

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