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Published on
Jul 5, 2024

What is An E-commerce Sales Funnel?

An E-commerce sales funnel is a conceptual framework used to describe the different stages that a potential customer goes through when making a purchase online. As you would have rightly guessed, the funnel is a representation of the customer journey and not a specific path or a predefined process. It is simply a way to categorize all the potential customers of your online business into different buckets based on how close they are to being converted into customers.

Benefits of creating an E-commerce Sales Funnel

Here are some advantages of implementing an E-commerce sales funnel for your brand:

1. Optimize Customers’ Journey

By creating an E-commerce sales funnel, you know everything about the customer’s journey, right from when they landed on your website to when they completed a purchase. This means you have better visibility over various drop-off points in the customer journey, and you can try eliminating those bottlenecks.

2. Improve Customer Experience


Hopefully, by now, you can design your own E-commerce funnel and optimize it using the different strategies highlighted in this post. The more you invest in fine-tuning your funnel and these strategies, the better will be your conversion rates.

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